This is episode 1 of my version of BIZBUZZ. I stimulate conversations that challenge business owners to consider new possibilities and to act boldly.
This video highlights some of my selections of the most significant comments made by Seth Godin in his book Purple Cow: Transform Your Business by Being Remarkable.
Hi, I’m Gary Brown a FocalPoint business coach.
Welcome to BIZBUZZ. This is my attempt to help you generate some buzz in your business.
I’ve chosen to comment on Seth Godin’s book entitled Purple Cow: Transform Your Business by Being Remarkable
I really enjoyed reading this book and I found a number of very thought provoking ideas and suggestions.
I’d like to comment on three of them.
The first is the overall emphasis on differentiation. Godin says this OUT LOUD when he claims that the opposite of remarkable is very good. This bears repeating … the opposite of remarkable is very good! If you think of a scale that has remarkable at one end and say, mediocre on the other end, how many of us would have placed our business on the wrong side of very good?
My second take-away is that it is safer to be risky than to play it safe. In a crowded marketplace, Seth Godin suggests that playing it safe, or fitting in, frequently leads to failure. Are we prepared to exchange safety for riskiness?
Finally, my third choice is the suggestion that your marketing message needs to be targeted towards the innovators and early adopters in the marketplace for your product or service. Godin describes your message as an ‘ideavirus’ and your task is to find the early adopters who are most likely to ‘sneeze’ your message onwards. Consequently, he strongly suggests that you avoid a marketing message that is aimed at the general marketplace. It’s a waste of your resources.
That’s it for the Purple Cow and for me.
Let me know if this produces any insights for you.
Future State of Affairs 