Hi, I’m Gary Brown, a FocalPoint business coach.
Welcome to episode 16 of BIZBUZZ.
I stimulate conversations in order to help business owners imagine a future state of affairs that is different from their present state.
The following video highlights some content from The Salesperson’s Handbook, written by Cy Charney. The focus is recognizing what constitutes excellent customer service.
I am going to comment on the basic customer needs that are identified by Charney.
He suggests that customers have a handful of basic needs. Customers want to feel safe; they want to be treated as special; they have a need to feel successful; they want things done right the first time and customers want to get things done efficiently.
This raises a question in my mind. If basic needs are being met, how focused on price do we need to be?
Charney also introduces an appropriate quotation from Aristotle. He stated that “we are what we repeatedly do. Excellence, then, is not an act but a habit”. I wonder how many of us realize that habits are acquired through practice? Sometimes, I can’t help but think that some more practice is needed!
Well, that’s it for The Saleperson’s Handbook.
Thanks for watching.
Your comments are always welcome.
Stay tuned for more BIZ BUZZ.
Future State of Affairs 